Intro & Currant role

I'm Vicky, an editor, designer, and strategist based in the NYC area, with roots in Dallas, DC, and Shanghai. I started Currant in 2018 — you can read more about our origin story here. As the founder, I'm equal parts graphics editor and copywriter, business strategist and organizational designer, partnerships lead and audience analyst.

Other professional & personal commitments

I'm a full-time Content Strategist at NewtonX, a B2B research company. I'm also a writer-journalist, publishing on beats that revolve around food & health, marketing & media, thoughtful tech, and the business of creativity. I'm usually noodling on personal creative projects for my website and newsletter.

When I prefer to have meetings

Before 9am or after 5:30pm EST on weekdays.

Things I like working on

• Researching: Inhaling words, visuals, and videos across the corners of the internet. I'm always going down all the internet rabbit holes and love exchanging resources and weird finds.
• Editing & writing: Pulling out complex messy ideas, drawing and synthesizing insights, and distilling down to the core concepts.
• Branding & strategy: Articulating the why — of a company, project, community, etc.
• Connecting: Whether with the internal team, external partners and contributors, or larger community, I thrive off bringing people together and collectively producing fantastical things.

What makes work not feel like work?

• When I have a sense of purpose for why we're doing the work. When the team's aligned on what sets us apart, who we're impacting, and what it's doing for industry and culture and large.
• When our work is genuinely new—not just jumping on what's already popular and well performing. When it work stomachs risk for new measures of reward that expand beyond user count, audience reach, or customer lifetime value.
• When there are ways for me to experiment and express my creativity, whether in strategic thinking or creative production.

Mini manual for working with me

• Being a writer, I'm often clearer in writing than in speaking. I'm an external processor, so it can come off as rambling when I'm asked to explain things on the spot. I'm working on speaking more deliberately—even if that requires more pausing—and I'm always happy to address requests to clarify and follow up in writing on action items.
• Being a creative and big picture thinker, I'm comfortable with ambiguity and figuring out the process and deliverables as we go. I'm also a big fan of sharing work early and often, to collaborate/receive feedback and ensure I'm steering in the right direction.
• As an intuitive person, I don't have qualms about handling situations when I don't have a ton of facts or data. That said, I work to make sure I'm not jumping to quick judgments without collecting appropriate context and consulting stakeholders. Since I operate from deep conviction and gut takes, don't be shy to bring up your own take and push back in thoughtful ways, with our collective goals in mind—I find those to be fruitful and sharpening conversations.